eCommerce Podcast

Matt Edmundson

If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!

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eCommerce Podcast

Episodes (200)

Feb 26th How to Charge Double for Paper Plates (And Have Customers Thank You)
Feb 19th The Creative Engine That Stops Your Meta Ads Burning Out
Feb 12th How to Stop Chargebacks From Destroying Your Profit Margins

eCommerce Podcast

Feb 26, 2026
54 minutes
25 MB

Selena Knight has spent 20 years in retail and knows exactly why most e-commerce businesses are undercharging. One of her favourite examples? An Australian party supplies company that charges $6 for $3 paper plates — and their customers keep coming back. In this conversation, we get into price anchoring, why the businesses that survived 2025 were the ones charging more, not less, the three questions that close every in-store sale, and what she learned from Gary V's organisational psychologist about hiring people who actually think for themselves. If you're competing on price, this one might change your mind. Su...

eCommerce Podcast

How to Charge Double for Paper Plates (And Have Customers Thank You)

Matt Edmundson

00:00 -53:41