The Local Marketing Trends Podcast

Gordon Borrell

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.

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The Local Marketing Trends Podcast

Episodes (166)

Mar 30th The 'Antichrist' Returns With a Message about Google's Grip on SMBs
Mar 16th With a Little Training, AI Marketing 'Interns' Could Supplant Agencies & Media Advisors
Mar 2nd Defying Gravity, Out of Home is Set for Even Bigger Growth

The Local Marketing Trends Podcast

Mar 30, 2026
32½ minutes
29 MB

Agency owner Jessica Reyna returns to the show for a third time with a no-holds-barred look at what actually drives results in local advertising. From dismantling the “last-click” obsession to exposing how businesses get trapped by platforms like Google, she challenges conventional wisdom with sharp, practical insights. Expect a surprise at the end, when Gordon grills her on which traditional forms of media she still buys. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conve...

The Local Marketing Trends Podcast

The 'Antichrist' Returns With a Message about Google's Grip on SMBs

Gordon Borrell

00:00 -31:36