Podcast Advertising Playbook

Heather Osgood

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

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Podcast Advertising Playbook

Episodes (215)

Wed Feb 18th Attribution in the Age of Audio and Video
Wed Feb 4th Is There a Place for AI-Generated Host Reads?
Jan 14th True Native Media: 10 Years of Building Trust and Scaling Podcast Advertising

Podcast Advertising Playbook

Feb 18, 2026
43 minutes
0

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Bryan Barletta, Founder of Sounds Profitable, to discuss how podcast attribution has evolved and what measurement really looks like in a world where audio and video are converging. Attribution in podcasting has come a long way, but it is still widely misunderstood. Bryan shares where measurement is genuinely improving, why some reporting may appear lower than expected, and how advertisers can think more strategically about evaluating performance across platforms like Spotify Video, YouTube, and traditional audio. In this episode, we discuss:<...

Podcast Advertising Playbook

Attribution in the Age of Audio and Video

Heather Osgood

00:00 -42:51