Deep Dive into Agile Marketing

John Cass

Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.

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Deep Dive into Agile Marketing

Episodes (35)

Wed Jun 10th Kim Scribner - Deep Dive into Agile Marketing Podcast (Episode Thirty-Five)
May 2nd Amy Luethmers - Deep Dive into Agile Marketing Podcast (Episode Thirty-Four)
Feb 11th Jessica Fewless - Deep Dive into Agile Marketing Podcast (Episode Thirty Three)

Deep Dive into Agile Marketing

Jun 10, 2026
25½ minutes
0

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Kim Scribner, Senior Director of Change and Organizational Coaching at CMG Consulting. Their conversation explores how agile ways of working translate from software development into the marketing function, drawing on Kim’s early career in DevOps and her later work coaching marketing teams. John and Kim examine why marketing often struggles with reputation problems inside organizations, unpacking the persistent gap between engagement metrics and true business impact. Kim explains how marketers can shift from order‑takers to strategic partners by reframing discovery conversations, clarifying busi...

Deep Dive into Agile Marketing

Kim Scribner - Deep Dive into Agile Marketing Podcast (Episode Thirty-Five)

John Cass

00:00 -24:34