The Overthinkers

Lynette Wong & Shann Biglione

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly conversation between two strategists: Lynette Wong (Brand consultant and ex-Head of Strategy at Ogilvy NY) and Shann Biglione (co-founder and product lead + ex CSO at Publicis).It is for those who like to (over)think about business, marketing and strategic planning, with delightful guests occasionally joining.PS: you might have followed us of heard of us when the podcast was co-hosted by Rachel Mercer! She will keep joining us occasionally, as we continue overthinking with Lynette and Shann.Available on Apple Podcasts and Spotify.

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The Overthinkers

Episodes (193)

Sep 20, 2023 Can 1st Party Data Save Digital Advertising?
Sep 12, 2023 Are CMOs A Dying Breed?
Aug 29, 2023 Can We Stop The Industry From Advertising Fossil Fuel Companies? With Joe Cole

The Overthinkers

Sep 20, 2023
25½ minutes
34 MB

With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first party data. Is that really the way of the future, and can brands sustainably grow without a strong 1st party data strategy anymore?

The Overthinkers

Can 1st Party Data Save Digital Advertising?

Lynette Wong & Shann Biglione

00:00 -24:34