Brand Origins

Chris Garin

Learn about the Origins of the Biggest Brands in the Philippines, as well as the histories behind the biggest brands in the country (Ayala, SM, Jollibee, Shopee, Lazada). A podcast for Filipino entrepreneurs.

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Brand Origins

Episodes (92)

Dec 1, 2025 Nescafe & the Philippines' Instant Coffee Wars
Nov 17, 2025 The Underdog Story of Skyflakes, FITA, & MY San
Oct 22, 2025 How Payoneer Empowers the Rise of Filipino Remote Workers

Brand Origins

Dec 1, 2025
33¼ minutes
31 MB

In this episode of Brand Origins, we dig into the true history of Nescafé and the instant coffee wars. We uncover the early inventors who came before Nestlé, how instant coffee existed decades earlier, and how Nescafé still became the global leader and the Philippines’ #1 brand. We break down how World War I and World War II turned instant coffee into a battlefield essential, how the Great Depression almost killed the idea entirely, and how Max Morganthaler saved a cancelled project that Nestlé had already abandoned. We also explore Café Puro, Blend 45, Nescafé Gold, Nespresso, Dolce Gusto, Starbuck...

Brand Origins

Nescafe & the Philippines' Instant Coffee Wars

Chris Garin

00:00 -33:20