On the Mic

Ad Results Media

We explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward. Hosted on Acast. See acast.com/privacy for more information.

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On the Mic

Episodes (59)

Dec 12, 2022 The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley
Nov 28, 2022 Best Practices Are Always the Best Process…Or Are They?
Nov 14, 2022 Behavioral Economics and Advertising

On the Mic

Dec 12, 2022
32¼ minutes
44 MB

Some of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it best to end on a subject that could potentially present a creative option for each of these topics: Programmatic Ad Buying. In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.<...

On the Mic

The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley

Ad Results Media

00:00 -32:20