B2B Marketing Exchange

Demand Gen Report

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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B2B Marketing Exchange

Episodes (181)

Feb 19, 2025 Why B2B Marketing Teams Need To Think BRAVE
Feb 12, 2025 Demystify Your GTM Strategy With The 9 “Cs”
Feb 5, 2025 Building Predictable Pipeline With Matt Heinz

B2B Marketing Exchange

Feb 19, 2025
31¾ minutes
71 MB

In this special season 11 finale, host Klaudia Tirico sits down with Lindsay Tjepkema, founder of Human Brands Win and keynote speaker at the upcoming B2B Marketing Exchange West. During the chat, Lindsay discusses her 20+ years in B2B marketing and the importance of mindset in brand success. Specifically, she spotlights her "B.R.A.V.E." framework, and the importance for alignment with brand values, authentic relationships and positive energy in decision-making. Tune in now to: Get a sneak peek into her B2BMX West keynote session;Learn the "thinking brave" framework; Ga...

B2B Marketing Exchange

Why B2B Marketing Teams Need To Think BRAVE

Demand Gen Report

00:00 -30:54