smj: school marketing journal

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The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.

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smj: school marketing journal

Episodes (265)

Thursday 263: Deep Dive — Interview with Dr Alec O'Connell
Oct 29th 262: What gets heard when everything matters?
Oct 22nd 261: Short-form video as a leadership tool for Heads

smj: school marketing journal

Nov 5, 2026
44 minutes
100 MB

School Marketing Journal with Brad Entwistle and Dr Alec O'Connell Schools revolve around generations, not campaigns. Brad speaks with Dr Alec O'Connell, Headmaster of Scotch College in Perth, about why a school's story should guide its marketing and leadership decisions. Alec reflects on refusing to be judged by league tables and developing the online school Scotch Global in response to students' needs. He explains how enduring values can support innovation, while communications and everyday staff interactions reinforce existing families' confidence in their choice. Get in touch at smj@imageseven.com.au.

smj: school marketing journal

263: Deep Dive — Interview with Dr Alec O'Connell

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00:00 -43:52