Write Publish Market

Jodi Brandon

The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.

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Write Publish Market

Episodes (100)

Yesterday Active vs. Passive Book Marketing Strategies for Business Owner Authors
Wed Feb 11th Episode 208: Use Direct Book Sales to Grow Your Business Ecosystem
Wed Feb 4th Episode 207: Self-Publishing: A Business-First Approach for Business Owners

Write Publish Market

Feb 18, 2026
11 minutes
15 MB

In this episode, Jodi breaks down what sustainable book marketing really looks like for business owners and leaders, and why long-term promotion should feel manageable rather than exhausting. She explains how marketing energy shifts after launch, why business owners need a different approach than traditional authors use, and how combining active and passive strategies creates a marketing plan your book (and your schedule) can sustain. Time Stamps: 00:00 — Introduction: Why sustainable book marketing matters 01:00 — Burnout and overwhelm in book marketing 02:20 — Launch energy vs. long-term marketing energy 03:30 — Why business owners ma...

Write Publish Market

Active vs. Passive Book Marketing Strategies for Business Owner Authors

Jodi Brandon

00:00 -10:45