The Communicate Influence Podcast

Sheelagh Caygill

We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writ...

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The Communicate Influence Podcast

Episodes (59)

Jul 2, 2025 Businesses relying too much on gen AI content risk brand recognition, authority, and trust
Apr 10, 2025 Gen AI in leadership communications management and PR
Apr 8, 2025 Marketing, PR, and communications podcast Communicate Influence returns

The Communicate Influence Podcast

Jul 2, 2025
1 hours
135 MB

Sheelagh Caygill and Mariya Delano, CEO of Kalyna Marketing, explore the evolving role of generative artificial intelligence (AI) in marketing and creativity. Mariya discusses how she integrates AI into workflows. Kalyna Marketing uses AI for streamlining admin tasks, automating repetitive processes, and enhancing efficiency in areas such as data analysis, scheduling, and customer segmentation. But Mariya warns that marketers and content creators who rely too heavily on AI for content creation are taking huge risks with their own or a client's business. Mariya uses the Greek framework of the types of persuasionin her...

The Communicate Influence Podcast

Businesses relying too much on gen AI content risk brand recognition, authority, and trust

Sheelagh Caygill

00:00 -01:15:42