Making the Brand | Marketing with a Pop Culture Twist

Brianne Fleming

A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn 😍 New episodes every other Wednesday

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Making the Brand | Marketing with a Pop Culture Twist

Episodes (102)

Mar 20, 2024 #104 - Goodbye Nostalgia? Adapting Marketing in a Fragmented Culture w/ Ted Harrison
Mar 6, 2024 #103 - Dave Portnoy's Pizza Power: Harnessing Influence to Help Small Businesses
Feb 21, 2024 #102: Pop Culture in the Classroom —Lessons from Trending Topics w/ Kate Stewart

Making the Brand | Marketing with a Pop Culture Twist

Mar 20, 2024
53¾ minutes
48 MB

In a world where nostalgia once reigned supreme in marketing, there's a shift happening. Join us in this episode as we sit down with Ted Harrison, founder of neuemotion, to explore how nostalgia as we know it is evolving, presenting new challenges and opportunities for marketers. We'll Cover: Millennial vs. Gen Z Nostalgia: We dive in on how our shared experiences differ. We also reminisce about the one commercial every millennial remembers. CRUNCH Framework Exploration: Ted breaks down the CRUNCH framework, highlighting its relevance in today's marketing landscape. The Fading Allure of Nostalgia: We discuss the...

Making the Brand | Marketing with a Pop Culture Twist

#104 - Goodbye Nostalgia? Adapting Marketing in a Fragmented Culture w/ Ted Harrison

Brianne Fleming

00:00 -51:55