Uncensored CMO

Jon Evans

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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Uncensored CMO

Episodes (255)

Wednesday Rory Sutherland & Rawdon Glover - How Jaguar pulled off a design & engineering miracle
Mar 30th How not to get fired (from the world’s leading expert)
Mar 25th How Zwift created a global fitness unicorn - Steve Beckett

Uncensored CMO

Apr 1, 2026
56¼ minutes
105 MB

Last year, I sat down with Jaguar MD Rawdon Glover to unpack one of the most controversial rebrands in automotive history. Now, the car is real and I got a chance to ride around the test track in it. Joined by Rory Sutherland, we travelled to Jaguar’s HQ to experience the new car in prototype form. What followed was a conversation on whether this radical reinvention is genius or madness. We dive into the thinking behind the design, the disappearing trade-offs between performance and comfort, and why Jaguar is deliberately challenging convention. Rory brings hi...

Uncensored CMO

Rory Sutherland & Rawdon Glover - How Jaguar pulled off a design & engineering miracle

Jon Evans

00:00 -56:13