Tech Qualified

New North

Tech Qualified is a podcast for B2B tech companies with small, scrappy marketing teams that are striving to compete with industry giants. In each episode, we showcase how scrappy teams are leveraging core methodologies, systems, AI, and more to generate qualified opportunities and achieve success with limited resources. Tune in to discover practical strategies that bring you closer to winning over your ideal customers.

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Tech Qualified

Episodes (130)

Mar 10th Stop Asking Marketing for ROI (Until You Define Success)
Jan 22nd Scrappy vs Enterprise ABM (Tools, Budget & Setup)
Jan 8th Why Every B2B Team Needs a Documented Marketing Roadmap

Tech Qualified

Mar 10, 2026
23½ minutes
16 MB

In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand. They explore what marketing ROI means when your team must both “keep the lights on” and drive growth. Justin draws a hard line between table-stakes marketing and growth marketing. Your website, basic content, and consistent presence work like HR or accounting: you need them to run a business, and not every dollar ties to a clean return. Problems start when leaders demand perfect attribution for everything, or when marketers accept vague goals like “more” without a definition. For gr...

Tech Qualified

Stop Asking Marketing for ROI (Until You Define Success)

New North

00:00 -23:26