Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Paul Rogers and James Gurd

Welcome to Inside Commerce, your independent guide to ecommerce success. Hosted by seasoned consultants James Gurd & Paul Rogers, our weekly podcast delivers clear, unbiased insights backed by decades of industry expertise. Formerly known as Re:platform, Inside Commerce is your go-to resource for navigating the fast-paced world of ecommerce and planning for performance improvements. Get weekly updates to keep pace with the latest trends, expert interviews, and real-world case studies to stay ahead of the curve. At Inside Commerce, we believe informed decisions are the key to lasting success.

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Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Episodes (371)

Oct 27th EP370: Multi-Brand Retail - How The Sports Edit Uses Content to Compete in SEO and GEO, With Ecommerce Manager Sara Davis
Oct 21st EP369: Time-to-Insight - Faster Answers & Better Decisions Are The New Edge in Ecommerce
Oct 14th EP368: Broken Ecommerce Tracking Is Costing You 10-20% Of Your Ad Performance: Find Out How To Fix It

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Oct 27, 2026
46¾ minutes
42 MB

How The Sports Edit competes as a multi-brand retailer: SEO, content strategy & experimentation. In this episode, James chats with Sarah Davis, ecommerce manager at The Sports Edit, a multi-brand sportswear retailer. They’re in an interesting position. In search, they’re up against their own parent company Marks & Spencer (which they can never beat for domain authority), the D2C sites of the brands they sell and third party marketplaces. And they run experimentation without a dedicated CRO team. Here are three reasons why you should listen: Competing in search against bigg...

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

EP370: Multi-Brand Retail - How The Sports Edit Uses Content to Compete in SEO and GEO, With Ecommerce Manager Sara Davis

Paul Rogers and James Gurd

00:00 -45:54