Audio Branding

Jodi Krangle

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle and we'll talk.This podcast uses...

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Audio Branding

Episodes (300)

Wednesday How Sound Shapes Brand Identity: A Conversation with Michael Dargie – Part 1
Wed Feb 4th Unlocking the Power of Sound: A Conversation with Jeremy Toeman – Part 2
Jan 28th The Psychology of Sound in Marketing: A Conversation with Jeremy Toeman – Part 1

Audio Branding

Feb 11, 2026
28 minutes
39 MB

“I don’t know if you can see it, [but] that’s an octopus. Yeah, on my upper arm. If you’re not watching this, the audio version is, there’s sunlight coming through and it’s dappling across this octopus. I’m a scuba diver. I really did believe, when I was young, that I was going to be a marine mammal biologist. That was my destiny. I watched Jacques Cousteau and I was all about it, and then life happened and I wasn’t all about it. It was until later in life that I got into scuba diving.” –...

Audio Branding

How Sound Shapes Brand Identity: A Conversation with Michael Dargie – Part 1

Jodi Krangle

00:00 -27:53