ProductLed Podcast

Wes Bush

The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.

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ProductLed Podcast

Episodes (304)

Saturday The Evolution of Product-Led Growth: PLG x AI
Fri Mar 13th $40M+ Product-led Business: Nathan Barry on building Kit
Fri Mar 6th How Netlify Became the Obvious Choice in their Market

ProductLed Podcast

Mar 21, 2026
16½ minutes
15 MB

In this episode, Wes breaks down how PLG is evolving and why the fastest-growing AI companies are still using it, just with a completely different playbook. The old model was about reducing friction. The new model is about doing the work for the user. It starts with Shutterstock, a company that had PLG nailed for years. But once AI image generators arrived, everything changed. Users no longer wanted to browse and compare endless options. They wanted to type what they needed and get the result instantly. That same shift is now reshaping software everywhere. You’ll...

ProductLed Podcast

The Evolution of Product-Led Growth: PLG x AI

Wes Bush

00:00 -15:39