The Rockstar CMO F'in' Marketing Podcast

Rockstar CMO

Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

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The Rockstar CMO F'in' Marketing Podcast

Episodes (375)

Sun May 10th The Earned Email, You Are a B2B Service and Caring If It’s Human Episode
Sat May 2nd The Jon Miller Predictions and Editing the Mediocre out of AI Episode
Apr 25th The Cathy on Personalization and Career Hedging with Robert Episode

The Rockstar CMO F'in' Marketing Podcast

May 10, 2026
39 minutes
0

This week, with his guests away, our host Ian Truscott takes a turn in the studio, going solo, and shares 5 f’in’ things that have caught his eye this week. Those things were: Email has become earned, not owned - inspired by an issue of Ann Handley’s newsletter - Email Is Dead, Long Live Email Building a campfire - inspired by Joe Pulizzi’s newsletter - Stop Trying to Build a Community AI disruption of the software industry, at both ends of the scale Getting the creative balance right wit...

The Rockstar CMO F'in' Marketing Podcast

The Earned Email, You Are a B2B Service and Caring If It’s Human Episode

Rockstar CMO

00:00 -38:50