Backcountry Marketing

Port Side

Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side

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Backcountry Marketing

Episodes (233)

Wednesday Resilient Brands Build Audiences
Wed Apr 1st How DECKED Is Trying To Balance Brand and Performance
Mar 18th Great Creative Doesn't Start With The Algorithm

Backcountry Marketing

Apr 15, 2026
13¾ minutes
16 MB

Resilient businesses are built by building an audience. In this solo episode, Cole Heilborn challenges the assumption that people inherently care about brand campaigns, product launches, or high-production content, and instead argues that attention must be earned through relevance and value over time. Drawing from recent conversations, industry observations, and Port Side's own projects, Cole breaks down the growing disconnect between how brands produce content and how audiences actually consume it. While many brands continue to rely on intermittent campaign cycles, the most durable brands are consistently investing in content that serves, entertains, or resonates...

Backcountry Marketing

Resilient Brands Build Audiences

Port Side

00:00 -11:55