The Wealthy Travel Agent Podcast

Dan Chappelle

Eagles don't flock together, they soar. So much emphasis on marketing and social media, it is easy to forget that the retail travel agency channel is, in fact, the commissioned sales force of the industry. Its sole function is to SELL travel. It is not even a chicken or egg debate. Everything you and your company does (marketing, operations, public relations, training, etc.), should be to support the sales strategy of the business. This is where we as an industry fail. Unfortunately, in our lexicon “Sales” and “Marketing” have taken on the same meaning. Agencies and advisers (especially independent contractors) expect t...

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