Start With Occupancy

Tiffany Hill Allen | Positive Impact Media

👉 The top 3 questions I hear most often:How do I market my community to more families and referral sources?How do I manage my time to handle everything on my plate?How do I grow — whether in my business or my career?Whether you’re a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, The Start With Occupancy Podcast is where marketing and sales stop being guesswork.Hi, I’m Tiffany! I’m a former corporate senior living sales and marketing leader who’s spent years inside the system leading multi...

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Start With Occupancy

Episodes (46)

Sep 3rd Case Study: The Hard Referral That Changed Everything
Sep 1st Stop blending in. Start getting referrals.
Aug 10th The Marketing Exercise You Can Do This Week to Land Your Next Referral

Start With Occupancy

Sep 3, 2026
14 minutes
10 MB

This week's case study: a discharge planner called me with their most complicated referral only a week after I hosted a lunch and learn at the hospital. It was for a fiercely independent woman managing cancer alone, estranged from her sons, cycling back to the ER for the fourth time in eight weeks. No family support. No safety net. No easy path to a move-in. Listen in on how what it actually took to earn this woman's trust, why the hard referrals are the ones that build your reputation (not the easy ones), and what h...

Start With Occupancy

Case Study: The Hard Referral That Changed Everything

Tiffany Hill Allen | Positive Impact Media

00:00 -14:03