Small Business Small Talk powered by Hibu

Hibu. Smart Digital Marketing Made Easy.

The insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.

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Small Business Small Talk powered by Hibu

Episodes (22)

Sep 5, 2025 What You Should Know About the Customer Journey | Small Business Small Talk
Jul 22, 2025 3 Marketing Mindsets for Success
Dec 10, 2024 How AI could impact your small business

Small Business Small Talk powered by Hibu

Sep 5, 2025
21½ minutes
14 MB

Welcome back to Small Business Small Talk! In this episode, Dan, Sarah, and Ian dive into one of the most important topics for business owners: the customer journey. We break down what the customer journey really looks like (hint: it’s not a straight line), how many touchpoints it takes before a customer chooses your business, and why an integrated marketing strategy matters at every stage. From awareness and consideration to conversion, purchase, and loyalty, we explore the five stages of the funnel and how small business owners can create strategies that guide customers through ea...

Small Business Small Talk powered by Hibu

What You Should Know About the Customer Journey | Small Business Small Talk

Hibu. Smart Digital Marketing Made Easy.

00:00 -20:30