People Doing Things

Ed Little

'People Doing Things' is a podcast series celebrating and inspiring the entrepreneurs of tomorrow. Hosted by Ed Little a brand strategist and founder who runs his own branding agency called Roleplay, helping brands find their role in culture and play the part.

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People Doing Things

Episodes (100)

Apr 13th JENKI - Claudia Boyer
Mar 18th Spill - Lou Cheadle and Sofia Buttarazzi
Feb 15th The Pass - Joseph De Klee

People Doing Things

Apr 13, 2026
39½ minutes
88 MB

Say hello Claudia Boyer, co-founder of JENKI - the UK's favourite matcha brand, coming to a high street near you. Swapping the coffee jitters for a 'calm focus'. As a coffee lover, I've always been curious (yet skeptical) of matcha. Isn't it just 'green tea' rebranded for a new generation? For those who want to feel focused, not wired - swapping bean origin and moka pots for function and status - antioxidants and L-theanine, with an aesthetic that says 'we're on top of a chaotic life, not part of it'. This culture shift is a m...

People Doing Things

JENKI - Claudia Boyer

Ed Little

00:00 -38:35