Fine Tune with Corby Fine

Corby Fine

Looking to 'Fine Tune' your business, your job, your team or yourself? Corby Fine offers innovative and thought provoking ideas along with real world examples, to address all kinds of different challenges and opportunities helping you innovate and succeed. Leveraging his two decades of experience, you will hear from industry experts and learn through case studies in marketing, digital transformation, analytics and leadership.

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Fine Tune with Corby Fine

Episodes (52)

Sep 3, 2025 EP52 - The New B2B Playbook: Matt Derella on Aligning the C-Suite for a New Generation of Buyers
May 27, 2025 EP51 - The Nurse, The Marketer, The Entrepreneur with David Sanchez of Digitalis Medical
Apr 21, 2025 EP50 - Claim Your Expert Authority with Christine Blosdale

Fine Tune with Corby Fine

Sep 3, 2025
30 minutes
21 MB

Is your B2B marketing playbook built for a generation that's no longer in charge? With 71% of B2B decision-makers now being Gen Z or Millennial, the old strategies of white papers and logo-heavy content are becoming obsolete. The leaders who will win are the ones who adapt—and fast. This week, Corby sits down with Matt Derella, a pivotal leader in digital advertising who currently runs the ads business at LinkedIn and formerly served as the Chief Customer Officer at Twitter. Matt provides an insider's look at the massive shifts reshaping the industry and offers a ne...

Fine Tune with Corby Fine

EP52 - The New B2B Playbook: Matt Derella on Aligning the C-Suite for a New Generation of Buyers

Corby Fine

00:00 -30:06