CapTech Trends

CapTech

CapTech Trends features thought leaders and subject matter experts discussing emerging technology, design, and project methodology. Our goal is to unite diverse skills and perspectives to show how data, systems, and ingenuity can transform and enable organizations to advance what’s possible in a changing world.

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CapTech Trends

Episodes (52)

Jan 12th The Loyalty Blueprint: How to Balance Consumer Privacy & Personalization
Dec 18, 2025 From Hype to ROI: How Leaders Navigate AI Adoption
Nov 20, 2025 Data Readiness for the AI Economy

CapTech Trends

Jan 12, 2026
25 minutes
18 MB

Consumers are creating a growing “personalization paradox” when it comes to AI in 2026. They want personalized experiences more than ever, but they’re equally anxious about how brands use their data. CapTech’s proprietary consumer research reveals that while AI-driven personalization can strongly influence purchase decisions, trust and transparency remain the biggest barriers. CapTech Principal and CX Growth Lead, Bree Basham, and Research Lead, Lea Moon, discuss what to expect with AI in 2026, what we are seeing that drives loyalty, and how brands can thoughtfully balance value and privacy. Listen in to learn more: High‑val...

CapTech Trends

The Loyalty Blueprint: How to Balance Consumer Privacy & Personalization

CapTech

00:00 -24:45