FULL COMP: The Voice of the Restaurant Industry Revolution

Josh Kopel

What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away? I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP. Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything. No fluff, no filler—just actionable insig...

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FULL COMP: The Voice of the Restaurant Industry Revolution

Episodes (690)

Yesterday Ditch the Storefront: Michael Russo on Going Where Customers Are, Failing with Discipline, and Building a Franchise That Scales
Friday Trends Fade, Essentials Don't: Koji Kanematsu on Patience, Painful Pivots, and Building a Concept That Lasts
Tue May 12th Stop Planning, Start Serving: Matt Jozwiak on Turning Action into Impact and Scaling a New Restaurant Economy

FULL COMP: The Voice of the Restaurant Industry Revolution

May 19, 2026
34 minutes
77 MB

What if the biggest mistake in your business model is having a fixed address? Most operators spend their careers fighting for foot traffic. Michael Russo went the other direction. As the Chief Growth Officer of Wild Bill’s, he bought a veteran-founded craft soda brand and scaled it into a 60-wagon franchise popping up at over 500 events a year nationwide. In this conversation, we get into why going where your customers already are is more scalable than trying to attract them, how to fail with discipline instead of just failing fast, and why di...

FULL COMP: The Voice of the Restaurant Industry Revolution

Ditch the Storefront: Michael Russo on Going Where Customers Are, Failing with Discipline, and Building a Franchise That Scales

Josh Kopel

00:00 -33:41