The Samelogic Podcast

Samelogic.com

Step into the fast-paced world of product development with The Samelogic Podcast, for busy product teams who value every minute. We distill the essence of product trends into dynamic bite-sized episodes featuring insights from industry pioneers. This podcast is a labor of love by Samelogic.com, Smart Intercept Surveys that Product Teams Love! 💜

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The Samelogic Podcast

Episodes (100)

Nov 14, 2024 #99: How ScreenPal Transformed Its Global Brand with Kelly Jura
Nov 1, 2024 #98: Building High Performance UX Teams with Sudha Browslawsky
Sep 25, 2024 #97: The Science of User Acceptance with Lawton Lybus

The Samelogic Podcast

Nov 14, 2024
23 minutes
21 MB

Ever wondered how major software companies execute successful rebrands? In this revealing episode of The Samelogic Podcast, Kelly Jura shares the strategic transformation of Screencast-O-Matic into ScreenPal. Through extensive UX research and user testing, their team turned brand confusion into a cohesive product experience that bridges both educational and enterprise markets. Learn how they leveraged social listening, executed global user research, and managed a seamless 24-hour rebrand rollout during unprecedented times. Perfect for UX designers, product managers, and digital strategists looking to master the art of data-driven rebranding.

The Samelogic Podcast

#99: How ScreenPal Transformed Its Global Brand with Kelly Jura

Samelogic.com

00:00 -23:07