How Manufacturers Improve

Kirby Sneen

Welcome to How Manufacturers Improve, a Manufacturers Alliance podcast, where we help everyone who works in manufacturing become a better leader and problem solver so all manufacturers can remain competitive.

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How Manufacturers Improve

Episodes (100)

Tue Aug 18th Why Having the Best Products Isn't Enough
Tue Aug 4th Why Good Employees Stop Caring
Jul 21st Why Your Improvements Slowly Die

How Manufacturers Improve

Aug 18, 2026
23½ minutes
31 MB

Having the best product on the market doesn't guarantee sales. In this episode, Kirby talks with Jen Roth, CEO of Blue Sparq Marketing, about an effective marketing strategy for manufacturers. Jen explains the full-funnel demand generation approach her team uses with manufacturing clients, why voice-of-customer research uncovers what really wins deals, how AI is reshaping search behavior, and why aligning sales and marketing around a shared strategy is the key to predictable, sustainable growth. If your manufacturing company has a great product but inconsistent results, this conversation offers a practical roadmap for closing the awareness gap! ------------------------------<...

How Manufacturers Improve

Why Having the Best Products Isn't Enough

Kirby Sneen

00:00 -22:39