Segment Data Council Podcast

Segment

The Segment Data Council fosters a community of trusted champions and advocates for Segment. Members share their expertise, best practices, and strategies to help other members thrive and inspire future advocates.

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Segment Data Council Podcast

Episodes (5)

Sep 15, 2020 Level Up: Becoming the source of truth for customer data
Aug 14, 2020 Opening black boxes: How customer data provides the key
Aug 14, 2020 Tailoring business cases: How to break through the status quo at an enterprise

Segment Data Council Podcast

Sep 15, 2020
32 minutes
29 MB

In this digital present, unlimited datasets are available. The data that powers the retail revolution and a working knowledge of how to leverage it properly becomes non-negotiable for all companies. As the Global Director of Product Data and Insights at Anheuser-Busch InBev, Krystal Lau is navigating this new world in real time as she and her team work to make it easier for ABI’s B2B clients to seamlessly order and receive product. Because personalized information is the fuel that powers the digital marketplace, it’s essential to establish a source of truth that helps every member of the...

Segment Data Council Podcast

Level Up: Becoming the source of truth for customer data

Segment

00:00 -31:45