Kill the Ad Man

Rebox - a B2B Brand Distillery

Kill the Ad Man is a podcast for those wanting their brands to suck less. It's a show about the great, and not so great, B2B Brands and their storytellers. Because Brands are everywhere today, their successes and failures tend to get attention, and there are lessons to be learned in the process. Every week, hosts Robert Schmidt and Kevin Murray explore examples of great B2B brands and their communications in order to help others tell their stories better. Kill the Ad Man is produced by Rebox - a B2B Brand Distillery. Rebox works with clients tired...

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Kill the Ad Man

Episodes (7)

Sep 9, 2020 Brand Value & Valuations: Leveraging Your Most Valuable Asset
Aug 12, 2020 Branding and the Branding Firm: Practicing What We Preach
Jun 10, 2020 Keeping it Clean and Clear: Maintaining Consistency Across the Brand

Kill the Ad Man

Sep 9, 2020
44¼ minutes
30 MB

Hi, and thanks for checking out episode six of Kill the Ad Man. We welcome our first special guest Mr. Clayton Achen, as we discuss brand value and valuation. Clayton shares his insight as a CPA, a small business owner and an investor into what builds brand value and what role brand plays in the valuation of a company. As the founder of a modern, tech-based CPA firm, Clayton brings a unique perspective to our conversation. He discusses what lead him to invest in a local craft brewery and how brand value matters to small businesses just as much...

Kill the Ad Man

Brand Value & Valuations: Leveraging Your Most Valuable Asset

Rebox - a B2B Brand Distillery

00:00 -44:11