Customer Conversations

Sean Boyce and Stuart Balcombe

Sean Boyce and Stuart Balcombe interview the world's leading marketing, growth and product experts to learn more about how they make products customers love.

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Customer Conversations

Episodes (28)

Sep 22, 2020 Understanding the Demand Side with The Re-Wired Group’s Bob Moesta
Sep 15, 2020 Building an Ecommerce Presence for a Major Brand with Maytex’s Michael Callahan
Sep 1, 2020 Going Beyond Your Early Adopters with UpKeep’s Jeff Ignacio

Customer Conversations

Sep 22, 2020
51½ minutes
46 MB

Bob is the President and CEO of the Rewired Group, a pioneer of Jobs to Be Done, the author of the Jobs to be Done Handbook and his latest work Demand Side Sales. On this week's episode of Customer Conversations, Stuart and Bob cover Defining and applying the demand side Where to start with identifying the “struggling moment” The limitations of correlation in assessing customer behavior An atomistic approach to the customers buying timeline Trading off money, time and knowledge What causes the transition from passive to active looking Resources: Demand Side Sales, by Bob Moesta - ht...

Customer Conversations

Understanding the Demand Side with The Re-Wired Group’s Bob Moesta

Sean Boyce and Stuart Balcombe

00:00 -50:36