Create Tomorrow, The WGSN Podcast

WGSN

What’s next – and how do you act on it? Join Cassandra Napoli, Head of Consumer Insight at WGSN, the world’s leading trend forecaster, as she talks with inspiring industry voices about emerging trends and how they become real products and services, helping designers, product developers, buyers and marketers stay ahead.

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Create Tomorrow, The WGSN Podcast

Episodes (165)

Tue May 19th 164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty
Tue May 5th 163. No Place Like Space – The Final Frontier For Design
Apr 21st 162. Trace It, Prove It, Profit: The Rise of Digital Product Passports

Create Tomorrow, The WGSN Podcast

May 19, 2026
29¼ minutes
27 MB

Amid misinformation and too many products to choose from, how can you engage customers and futureproof your brand? Join host Cassandra Napoli, WGSN’s Head of Consumer Forecasting, as she delves into skincare strategies with Rita Silva, The Ordinary’s Senior Manager, Scientific Communications and Brand Engagement. Rita shares how transparency and education are transforming trust in beauty brands, exploring how scientific communication shapes consumer behaviour and trends. They connect these insights to real-world impacts, emphasising the importance of structured narratives to strengthen loyalty.

Create Tomorrow, The WGSN Podcast

164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty

WGSN

00:00 -29:14