Bees' Knees Comms-Cast

Pinstone, Catherine Linch

The Pinstone podcast that’s shining a spotlight on people, brands and businesses who are operating as a ‘force for good’ and doing what it takes to be ‘the bees’ knees’; telling their authentic sustainability stories.

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Bees' Knees Comms-Cast

Episodes (39)

Jul 10, 2025 Communicating the bigger picture in regenerative farming
Jun 19, 2025 Soil, science and the art of storytelling
Apr 29, 2025 The power of grassroots comms in driving engagement

Bees' Knees Comms-Cast

Jul 10, 2025
29 minutes
26 MB

Guest: Clare Hill, Regenerative transition coach and farmer runs Roots to Regeneration program, where she helps farmers transition to regenerative methods. Topics covered: Clare’s career journey, regenerative farming, storytelling for change, coaching, overcoming barriers. Key message: Storytelling is key to driving the adoption of regenerative agriculture. It helps inspire change, overcome barriers, and connect with diverse audiences to foster broader acceptance. Role of communication: Use real-life stories to engage and educate diverse audiences. Tailor messaging to specific groups (farmers, consumers, businesses). Share successes and challenges openly to build trust. Utilise multiple platforms (soc...

Bees' Knees Comms-Cast

Communicating the bigger picture in regenerative farming

Pinstone, Catherine Linch

00:00 -28:45