Ecommerce On Tap

Nathan Resnick and Aaron Alpeter

Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!

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Ecommerce On Tap

Episodes (129)

Yesterday From Huda Beauty to Kayali: The $100M Fragrance Spinout
Feb 17th The Le Labo Playbook: How a $60M Fragrance Brand Redefined Beauty Acquisitions
Feb 3rd Why “Signature Scents” Are Fading and What DedCool Got Right

Ecommerce On Tap

Mar 3, 2026
42¼ minutes
39 MB

Prestige fragrance is one of the most structurally gated industries in consumer beauty. Four compounding houses control formulation. Retailers decide survival based on velocity per door. Most brands never break through. So how did Kayali — an influencer-born, Middle Eastern-positioned fragrance brand — scale globally through Sephora? In this episode of eCommerce on Tap, Aaron Alpeter and Nathan Resnick break down: • Why Middle Eastern fragrance historically struggled in North America • How Huda Beauty built the infrastructure first • Why Vanilla 28 became the hero SKU • The impact of TikTok and COVID on fragrance...

Ecommerce On Tap

From Huda Beauty to Kayali: The $100M Fragrance Spinout

Nathan Resnick and Aaron Alpeter

00:00 -42:11