GTM Live

Passetto

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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GTM Live

Episodes (602)

Wednesday Why It's Time to Bury the MQL – With Jon Miller, the Marketo Co-Founder Who Helped Popularize It
Monday What 4 Days in Florida Taught Us (AI, SEO, Product Marketing, Brand Investments & More)
Feb 24th “If Attribution Worked, Nobody Would Fight About It” – with Matthew Sciannella

GTM Live

Mar 4, 2026
44½ minutes
102 MB

Jon Miller co-founded Marketo, the company that helped turn MQLs, lead scoring, and the demand waterfall into the operating system of B2B marketing. Now he's the one telling you to throw most of it out. When Jon did the same playbook at Demandbase that worked brilliantly at Marketo, it flopped. That failure changed how he thinks about almost everything. In this conversation, Carolyn sits down with Jon, co-founder of Marketo and Engagio (which merged with Demandbase), to dig into why the traditional B2B marketing playbook stopped working, what brand actually does for demand...

GTM Live

Why It's Time to Bury the MQL – With Jon Miller, the Marketo Co-Founder Who Helped Popularize It

Passetto

00:00 -44:26