MedCity Pivot

Breaking Media

We are at a watershed moment in healthcare. The entire industry is being compelled to question old assumptions and chart a new path forward - in a word, we need to pivot. This podcast hosted by the editorial team at MedCity News will highlight the strategies, the companies and the personalities spearheading this monumental transformation.

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MedCity Pivot

Episodes (80)

Mar 30th Tackling Existential Crisis
Feb 22nd Should Testosterone Replacement Therapy Be Less Regulated?
Jan 13th Separating Hype from Reality in AI

MedCity Pivot

Mar 30, 2026
20 minutes
18 MB

Summary In this episode of the Med City Pivot Podcast, host Arundhati Parmar speaks with Lars Petersen about one of the most remarkable corporate transformations in modern business history. Facing a catastrophic collapse of its core film business in the mid-2000s due to the rise of digital photography, Fujifilm executed a bold and strategic pivot into healthcare and life sciences. The company diversified aggressively, leveraging its deep expertise in materials science, imaging, and innovation to build a thriving biotechnology and medical technology ecosystem. Today, Fujifilm operates as a global Contract Development and Manufacturing Organization...

MedCity Pivot

Tackling Existential Crisis

Breaking Media

00:00 -19:53