Leaders in Customer Loyalty, Powered by Loyalty360

Loyalty360

Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.

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Leaders in Customer Loyalty, Powered by Loyalty360

Episodes (525)

Today Leaders in Customer Loyalty: Brand Stories | How Firehouse Subs’ Mission Has Strengthened Emotional Loyalty With Its Guests
Tuesday #524: Leaders in Customer Loyalty: Supplier Voices | CarltonOne Helps Clients Build Global Loyalty Programs that are Meaningful
Apr 30th #523: Leaders in Customer Loyalty: Brand Stories | How SharkNinja Drives Customer Loyalty through Customer Engagement

Leaders in Customer Loyalty, Powered by Loyalty360

May 21, 2026
24 minutes
17 MB

Send us Fan Mail Companies often speak of their mission as a core business purpose centered around the primary products or services that it is producing to serve its customers and create value. But for Firehouse Subs, its mission is twofold: One is serving its customers the hot subs they crave, and the other is serving first responders across the country. The company, which was founded in 1994 by brothers Chris and Robin Sorensen, takes this mission to help first responders personally. The Sorensen brothers are both former firefighters who opened the first Firehouse Subs in J...

Leaders in Customer Loyalty, Powered by Loyalty360

Leaders in Customer Loyalty: Brand Stories | How Firehouse Subs’ Mission Has Strengthened Emotional Loyalty With Its Guests

Loyalty360

00:00 -23:44