Digging Deeper

Cornett

Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.

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Digging Deeper

Episodes (91)

May 10, 2022 The Easier Path to Audience & Influence Insights
Apr 19, 2022 The Sustainability Concerns with Blockchain, Bitcoin and NFTs
Apr 12, 2022 Improving the Sales Function by Getting Rid of Pitch Decks?!?

Digging Deeper

May 10, 2022
29¼ minutes
0

If you want consumer insights for your brand, you have traditionally relied on focus groups, surveys and other research studies. Those are typically time-consuming, difficult to gather and analyze, and expensive. Rand Fishkin sat out to solve for that problem. Fishkin is known for founding MOZ. Now he's building an easier path to discovering insights about a given audience, including who influences them, without expensive research. He visited #DiggingDeeper this week to talk about SparkToro and what the future of consumer insights looks like. This episode of Digging Deeper is presented by the Marketing Podcast...

Digging Deeper

The Easier Path to Audience & Influence Insights

Cornett

00:00 -29:17