The Connectivity Podcast

MATTIAS FRIDSTRÖM

In this podcast, networking guru Mattias Fridström, Chief Evangelist at Arelion and industry experts discuss all things Internet, networks, cloud and connectivity.

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The Connectivity Podcast

Episodes (65)

Apr 28th EP64: Trusted advisors, AI infrastructure, and the evolving role of connectivity
Mar 18th EP63: Channel transformation, global growth, and advisory‑led partnerships
Jan 7th EP62: Trends and challenges in optical networking – Part II

The Connectivity Podcast

Apr 28, 2026
26½ minutes
18 MB

Mattias Fridström continues the conversation with Rob Merhej, VP EMEA at AVANT, exploring how advisory‑led partners create long‑term value for customers – and why connectivity remains central to everything from AI to customer experience. In this episode, they discuss: How AVANT supports partners beyond the initial deal through ongoing advisory, cross‑sell, and up‑sell engagementWhat separates top‑performing trusted advisors – and why selling multiple services per customer mattersHow AVANT stays ahead of vendor roadmaps with specialist engineers and tools like Pathfinder and AtlasWhy AI deployments often fail without the right data center, bandwidth, and network des...

The Connectivity Podcast

EP64: Trusted advisors, AI infrastructure, and the evolving role of connectivity

MATTIAS FRIDSTRÖM

00:00 -25:38