Recipe for Greatness

Jay Greenwood

Interviewing the founders behind the best food companies in the UK to deconstruct the skills and knowledge they used to grow their business so you can learn from the best and start-up something yourself.

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Recipe for Greatness

Episodes (115)

Fri Feb 6th From Market Stall To Global Snacks - The Journey of The Protein Ball Co | Founder - Matt Hunt
Jan 29th From Jitters to Clarity: Building a Functional Coffee Brand That Actually Works | Unconform Founder Yusuf Amanullah
Nov 13, 2025 Poker Lessons, Pasta Vision, And Patient Growth : Andrew Macleod of Emilia’s Crafted Pasta

Recipe for Greatness

Feb 6, 2026
38¼ minutes
26 MB

A teenage trader learns to move stock on Romford Market, then builds a clean‑label snack factory that challenges ultra‑processed bars and keeps going through COVID with a private‑label engine. Matt Hunt, co‑founder of The Protein Ball Co, joins us for a candid, high‑energy tour through graft, grit, and the choices that change a business. We dig into margins, manufacturing, pet treats you could eat, and a bold rebrand made to win shelves. • early market lessons shaping sales craft and urgency • olives to protein balls and the Expo West insight • outsourcing pain points vers...

Recipe for Greatness

From Market Stall To Global Snacks - The Journey of The Protein Ball Co | Founder - Matt Hunt

Jay Greenwood

00:00 -38:21