Sports Loft Podcast

Sports Loft

On the Sports Loft Podcast, we talk to the innovators shaping the future of the sports industry. Our guests include tech pioneers building groundbreaking companies, leading executives from the world’s biggest teams and leagues, and investors driving advancements in sports, media and entertainment.

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Sports Loft Podcast

Episodes (84)

Mar 28th Badge: Building fan experiences in Apple & Google Wallet
Apr 1, 2025 From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.
Mar 4, 2025 Scoreplay: Centralising Sports Media in the Age of AI

Sports Loft Podcast

Mar 28, 2026
38 minutes
52 MB

“Every company now has a TikTok strategy… yet more people now use mobile wallets than TikTok, so why don’t you have a wallet strategy?” Eric Senn, CEO and co-founder of Badge, joins Charlie on the Sports Loft podcast to discuss why the mobile wallet is quickly becoming the most powerful interface for fan engagement. With mobile wallet usage now outpacing platforms like TikTok, Badge has built the infrastructure to enable sports organisations to meet fans where they already live. Eric explains how sports organisations can move beyond using wallets for simple digital ticketing and create a...

Sports Loft Podcast

Badge: Building fan experiences in Apple & Google Wallet

Sports Loft

00:00 -38:00