Selling In The Motor Trade

Simon Bowkett

Simon Bowkett, from Symco Training, shares tips and ideas on selling in the motor trade from a sales and aftersales perspective, as well as interviews with industry leaders sharing some of their best practices. To find out more visit www.symcotraining.co.uk

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Selling In The Motor Trade

Episodes (269)

Yesterday Ali Reda, 100-Car-a-Month Salesman | Stop Waiting for Walk-Ins - Build a "Business Within the Dealership"
Thu Mar 19th Ali Reda, Record-Breaking Car Salesperson | 1582 Cars In 12 Months - "If You're Exceptional, You Get Exceptions"
Thu Mar 12th Neil Carrahar, Operations Director | Why Top Salespeople Fail as Managers (and How to Fix It)

Selling In The Motor Trade

Mar 26, 2026
45¼ minutes
42 MB

Most salespeople wait for the dealership to hand them customers… then wonder why they're stuck at "average". In this episode, I'm joined by Ali Reda, one of the highest-volume salespeople I've ever spoken to, to break down the mindset shift that changes everything: you don't "work for the dealership", you run your own business inside it. Ali explains how he builds trust through community work (so customers come looking for him, not "a price"), why he refuses to sell from panic, and how he's built a small team that generates its own customers without touching dea...

Selling In The Motor Trade

Ali Reda, 100-Car-a-Month Salesman | Stop Waiting for Walk-Ins - Build a "Business Within the Dealership"

Simon Bowkett

00:00 -45:20