xploreUX Cast

Obruche Orugbo, PhD

Is your digital products confusing users? This podcast series is your one-stop shop for conquering usability challenges! Join us as we delve into the world of user-centered design, exploring the entire usability testing process from start to finish. We'll uncover how to understand user needs, plan effective tests, analyse results, and leverage insights to create products users love. This podcast caters to all experience levels, offering user research techniques and ethical considerations. Learn how the think-aloud method can supercharge your usability testing for a stellar user experience.

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xploreUX Cast

Episodes (60)

Jul 16, 2025 S2 E029 - Sharing A Case Study Where Data
Mar 19, 2025 S2 E028 - What Are the Benefits of Data-Driven Design
Mar 10, 2025 S2 E027 - How Do You Gather User Behaviour Data

xploreUX Cast

Jul 16, 2025
12 minutes
22 MB

Sharing a Case Study Where Data-Driven Design Succeeded How do you turn user insights into real results? In this episode of xploreUX Cast, host Obru-ke shares a hands-on case study from Airbnb—showing how smart, data-driven design can transform a business. You’ll learn: How Airbnb identified their biggest friction point using real user data The simple design change that led to a surge in bookings How continuous optimisation (not one-off fixes) keeps a product relevant Why listening to user feedback is key to building trust and long...

xploreUX Cast

S2 E029 - Sharing A Case Study Where Data

Obruche Orugbo, PhD

00:00 -11:43