Inside the Techosystem

Chuka and Emmanuel

We bring you fun and insightful topics about tech and its ecosystem in Nigeria. New episodes every month ✨

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Inside the Techosystem

Episodes (47)

Feb 13, 2025 EP 37 - Inside the Mind of a Content Marketer with Aisha Owolabi
Dec 20, 2024 The Holiday Episode: 2024 Rewind & Listener Q&A
Dec 4, 2024 EP 36 - The Founder's Experience: Innovating in Africa’s FinTech Space; Challenges and Opportunities w/ Ifelade Ayodele (CEO of Blaaiz)

Inside the Techosystem

Feb 13, 2025
56½ minutes
51 MB

We're joined byAisha Owolabi, a seasoned content marketer at Photoroom and founder of the Smarketers Hub, a community for Africa's brightest marketing minds to connect and grow.Aisha discusses the importance of balancing efficiency with creativity in marketing, how content marketing is changing, and the significance of user research preceding any content strategy. She introduces her book, Inside the Marketer's Room, which compiles insights from marketing leaders worldwide. Here’s what you’ll learn in this episode:📈 Understanding the crucial role of your audience's problems in marketing.🧠 How AI is transforming content creation in the next decade.🌍 What diversification of content fo...

Inside the Techosystem

EP 37 - Inside the Mind of a Content Marketer with Aisha Owolabi

Chuka and Emmanuel

00:00 -55:30