NN/G UX Podcast

Nielsen Norman Group

The Nielsen Norman Group (NN/G) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com

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NN/G UX Podcast

Episodes (60)

Jan 28th 57. The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins, Founder & Principal UX Architect at 3Leaf)
Dec 19, 2025 56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)
Dec 1, 2025 55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question)

NN/G UX Podcast

Jan 28, 2026
50 minutes
46 MB

Therese Fessenden talks with design psychologist and product strategist Thomas Watkins (host of The Design Psychologist and Product-Led Growth Leaders) about why understanding the human mind is still a true superpower for designers, researchers, and product teams. They explore how products subtly shape our behavior and identity, why over-relying on templates and patterns can flatten experiences instead of differentiating them, the risks of personifying AI tools, and the practical ways practitioners can use psychology and AI together to automate the tedious parts of work while staying human-centered and creating products that truly fit into people’s lives.🎙️ About Thomas Watkins...

NN/G UX Podcast

57. The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins, Founder & Principal UX Architect at 3Leaf)

Nielsen Norman Group

00:00 -49:43