Marketing x Analytics

Alexander Sofronas

Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.

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Marketing x Analytics

Episodes (159)

Dec 7, 2025 AI's Role in Transforming Marketing x B2B Sales, with Mobeen Khan | Sponsored by SearchMaster
Nov 23, 2025 The Power of Industry Data x Marketing Analytics, with Charlie Grinnell | Sponsored by SearchMaster
Nov 10, 2025 Content that Resonates in the Era of AI Slop, with David J Ebner | Sponsored by SearchMaster

Marketing x Analytics

Dec 7, 2025
28 minutes
51 MB

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mobeen Khan, an engineer with over 20 years of experience in B2B sales, mobility, and telecom. Mobeen discusses the rapid changes in the industry, the importance of aligning sales strategies with changing buyer behaviors, and the integration of AI and analytics in sales processes. He also shares insights on lead...

Marketing x Analytics

AI's Role in Transforming Marketing x B2B Sales, with Mobeen Khan | Sponsored by SearchMaster

Alexander Sofronas

00:00 -27:46