B2B SaaS Marketing Snacks

Kalungi

Conversational short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies on their journeys from MVP to PMF and beyond. Hosted by Brian Graf, CEO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, serial CMO for B2B SaaS companies and ex-Microsoft Global Marketing Leader.

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B2B SaaS Marketing Snacks

Episodes (95)

Wed Mar 4th 95 - Unlocking Warp Speed Growth through PLG + SLG with Wes Bush
Feb 11th 94 - How modern SaaS teams build scalable growth systems - With Alex Laventer
Dec 2, 2025 93 - The "Why" vs the "Wow, How, Now" frameworks in your GTM

B2B SaaS Marketing Snacks

Mar 4, 2026
1¾ hours
166 MB

With content getting cheaper and noise getting higher, which parts of the old playbooks still hold up, and which ones break? Marketing-led growth keeps getting pricier, and “more content” is no longer a moat. So you end up staring at the same fork in the road Stijn calls out here, keep leaning on sales, or let the product do more of the heavy lifting. In this episode, Kalungi founder Stijn Hendrikse sits down with Wes Bush (author of Product-Led Growth) to talk about where product-led growth and sales-led growth actua...

B2B SaaS Marketing Snacks

95 - Unlocking Warp Speed Growth through PLG + SLG with Wes Bush

Kalungi

00:00 -01:11:54