BRAVE COMMERCE

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MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.

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BRAVE COMMERCE

Episodes (267)

Mar 31st Our LEGO Agency’s Jennifer Berry on Building Connected Commerce Beyond Channels
Mar 24th Mizkan’s Amy Luke Busker on Breaking Silos and Leading Through Change Without Losing Direction
Mar 17th Sephora’s Zena Arnold on Navigating Trends, Shaping Discovery, and Marketing at the Speed of Culture

BRAVE COMMERCE

Mar 31, 2026
21 minutes
29 MB

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Jennifer Berry, VP of Our LEGO Agency, Commerce & Digital at The LEGO Group. Jennifer shares how LEGO is rethinking its operating model—bringing creativity, commerce, and retail together under one in-house agency to deliver more connected, audience-first experiences. They explore why consumers don’t see channels the way organizations do, how LEGO is designing seamless ecosystems across DTC, retail partners, and physical experiences, and what it takes to balance long-term brand building with real-time cultural relevance. From immersive retail to evolving PDPs and the...

BRAVE COMMERCE

Our LEGO Agency’s Jennifer Berry on Building Connected Commerce Beyond Channels

Adweek

00:00 -20:49