Humans of Martech

Phil Gamache

Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.

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Humans of Martech

Episodes (221)

Tue May 19th 220: Alex Halliday: How to build content engineering systems that get cited and scale without slop
Tue May 12th 219: Elizabeth Dobbs: Inside Databricks' stack with 3 AI agents, 1 lakehouse, and 6 years of data work
Tue May 5th 218: Tata Maytesyan: Build a marketing career that survives AI as a deep generalist

Humans of Martech

May 19, 2026
1 hour
61 MB

What's up everyone, today we have the pleasure of sitting down with Alex Halliday, Founder and CEO at AirOps. (00:00) - Intro (01:19) - In This Episode (01:54) - Sponsor: Attribution App (02:57) - Sponsor: GrowthLoop (04:19) - How AirOps Pivoted to AI Content Engineering (08:23) - The Real Definition of Content Engineering and Why It's Not About Publishing More (13:14) - What a Content Engineer Does That a Senior Content Marketer Does Not (27:31) - What It Actually Takes to Get AI Content Past a Human Editor (30:52) - Sponsor: Knak (32:00) - Sponsor: MoEngage (43:21) - Why Review Becomes the Bottleneck After You Automate Content...

Humans of Martech

220: Alex Halliday: How to build content engineering systems that get cited and scale without slop

Phil Gamache

00:00 -01:06:06