Fit Biz U

Jill Lockwood

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch...

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Fit Biz U

Episodes (586)

Wednesday Storytelling Framework in Carousels for More Opt-ins
Mar 30th Create a Compelling Intro Post for Social Using the 4S Method
Mar 25th You Have A Niche But You Need A SPECIALTY—And They're Not The Same Thing

Fit Biz U

Apr 1, 2026
27½ minutes
38 MB

In this episode, Jill breaks down a content strategy combining Instagram carousels with ManyChat automations to drive opt-ins for freebies and lead magnets. Carousels are gaining traction on Instagram right now, and to help you capitalize on potential growth, Jill outlines a four-part storytelling framework—before picture, bridge/decision, after picture, and call to action—designed to lead viewers naturally toward downloading a freebie by the final slide. When you reverse-engineer a story from the desired opt-in, you can make an argument that gets your audience to think, "I could do that too!" Get on the Pr...

Fit Biz U

Storytelling Framework in Carousels for More Opt-ins

Jill Lockwood

00:00 -27:25